Top Most Popular Business Listing Websites in Germany
Germany has one of the strongest economies in Europe and is home to thousands of businesses that are growing, from small startups to large multinational corporations. In the digital age we live in now, it's crucial for a brand to be visible online, and business listing websites play a significant role in that. Putting your business on trusted German directories can help you reach new customers, improve your SEO, and build trust, whether you own a bakery in Berlin, a tech company in Munich, or a consulting firm in Hamburg.
This article talks about the most popular business listing sites in Germany, what they can do for you, and how to use them to grow your business online.
Why Business Listings Matter in Germany
Before we get to the list, let's talk about why business listings are so important:
- Better Visibility: If your business is listed in directories that get a lot of traffic, people who are looking for your services are more likely to find you.
- SEO Benefits: Local listings improve the number of backlinks to your website and help you show up higher in Google's local search results.
- Trust and Credibility: Verified listings make your business look real and professional.
- Customer Engagement: Many directories let customers leave reviews, which can help you get a good reputation and build trust.
- Increased Traffic: Links from directories drive relevant traffic to your business website or physical store.
Top Business Listing Websites in Germany
1. Google Business Profile (Google My Business)
Website: google.com/business
Google Business Profile is the most important listing platform globally, and Germany is no exception. It allows businesses to appear on Google Maps, local search results, and Google Search. You can display contact details, hours, photos, and reviews. Regular updates and customer engagement improve your local SEO and credibility.
Best for: All types of businesses—retail, service, hospitality, and corporate.
2. Das Örtliche
Website: www.dasoertliche.de
Das Örtliche is one of the oldest and most trusted local directories in Germany. It helps millions of people find phone numbers, addresses, and business information. Having a verified listing here makes it easier for people to find you in different areas and makes it easier for people to find you in your area.
Best for: small businesses, restaurants, and shops in the area.
3. Gelbe Seiten (Germany's Yellow Pages)
Website: www.gelbeseiten.de
Gelbe Seiten is the German version of the Yellow Pages and is still the best place to find businesses in all fields. Businesses can add detailed information, pictures, and reviews from customers. Millions of Germans trust the platform and know about it well.
Best for: established brands, service providers, consultants, and tradesmen.
4. 11880.com
www.11880.com
You can get both free and paid business listings on 11880.com. It's a complete list of local businesses, professionals, and services. The platform also has tools for getting leads, letting customers leave reviews, and running paid ads.
Best for: Small and medium-sized businesses and freelancers who want more leads.
5. Cylex in Germany
Website: www.cylex.de
Cylex is a directory that is known all over the world and is also popular in Germany. It has business profiles, hours of operation, maps, and reviews from customers. Cylex listings often show up in Google search results, which helps with SEO.
Best for: Businesses that want to reach customers in both their own country and other countries.
6. Yelp in Germany
Website: www.yelp.de
Customers can find and rate businesses on Yelp, which is a big review site. Yelp is still very useful for restaurants, bars, salons, and other service providers in Germany. A Yelp profile with good reviews and regular updates can have a big impact on what people buy.
Best for: businesses that provide services or hospitality.
7. Hotfrog Germany
Website: www.hotfrog.de
Hotfrog allows small and medium businesses to increase their online visibility. Each profile can include descriptions, keywords, and direct website links. Its SEO-friendly structure makes it a great addition to your business marketing mix.
Best for: SMEs seeking affordable, global exposure.
8. Manta Germany
Website: www.manta.com
Manta helps businesses improve their online presence with listings, marketing insights, and performance tracking. Its international reach allows German businesses to attract global customers while maintaining a strong local footprint.
Best for: B2B and export-oriented businesses.
9. Kompass in Germany
Website: de.kompass.com
Kompass is a global B2B directory that helps suppliers, manufacturers, and distributors find each other. Kompass's professional database and lead generation tools can help German companies in the trade, manufacturing, and industrial sectors.
Best for: businesses that make things, export things, or work in industry.
10. Yalwa in Germany
Website: www.yalwa.de
Yalwa is a free business directory that lists businesses in many cities and industries in Germany. The platform lets you add detailed business descriptions, contact information, and pictures. Listings often do well on Google, which makes them easier to find in local searches.
Best for: Service providers in a specific area or niche.
How to Make Your Business Listing Better
Follow these tips to get the most out of your listings:
- Use consistent NAP: Make sure your Name, Address, and Phone number are the same on all platforms.
- Add pictures and videos: Visuals make people more interested and trust you more.
- Get people to write reviews: Good reviews help with local SEO and make buyers feel more confident.
- Use keywords that are related: Use your service and city names in descriptions in a natural way.
- Update information: Keep your business hours, websites, and contact information up to date.
Benefits of Listing on Multiple Directories
- Broader online visibility and reach
- Stronger local SEO footprint
- Greater trust and authority in your market
- More referral traffic and potential customers
- Enhanced online reputation management
Final Thoughts
In Germany, businesses need a strong online presence to stay competitive. You can make your brand more visible, get better leads, and improve your reputation by using well-known business listing sites like Google Business Profile, Das Örtliche, Gelbe Seiten, and Cylex. If you're a new business or an established one, spending time on local directories is one of the easiest and most effective ways to market your business online.
FAQs About Business Listing Websites in Germany
1. What is the best business listing site in Germany?
Google Business Profile is the most effective, followed by Gelbe Seiten, Das Örtliche, and 11880.com.
2. Are business listings in Germany free?
Yes, most directories have free basic listings, but some also have paid options for better visibility.
3. How do I get my business listed in German directories?
You usually have to prove that you own something by sending an email, making a phone call, or getting a verification code in the mail.
4. Do business listings help with SEO?
Absolutely. Consistent listings improve local search rankings and backlink quality.
5. What is the best listing site for cafes and restaurants?
For businesses in the hospitality industry, Yelp Germany and Google Business Profile are great.
6. Is it possible to list my business in more than one German directory?
Yes, and it's best for getting the most attention and building trust.
7. How long does it take for a business listing to show up?
Depending on how the platform verifies things, it usually takes between 24 hours and 7 days.
8. Do I need a German business registration number to list?
Most platforms need valid business information, but not all of them need a registration number.
9. Can non-German businesses list in German directories?
Yes, international businesses targeting German customers can register on most platforms.
10. How often should I update my listings?
You should check and update your business information at least once every three to six months.
Listing your business on these well-known business directories in Germany will help you build your online presence, gain trust, and reach more customers in one of Europe's most active markets.